THE PLAY HARD GROUP IS A BRAND HOUSE WITH A DISTINCT FOCUS ON TOP SHELF SPORTS- & STREETWEAR DESIGN AS WELL AS PRODUCTION OF GOODS.
THE CREATION OF PHOTO & VIDEO ASSETS PROVIDES AN ADDITIONAL SERVICE. WE ARE BASED IN MUNICH GERMANY WITH PRODUCTION HUBS IN CHINA & VIETNAM. PEEP SOME OF OUR LATEST PROJECTS BELOW…
Rin × Nike
Rin × Nike
PRO GOLF GLOVE
Limited edition project for rap star Rin in collaboration with Nike. “Ljubav” is Croatian for…
Sneakerboots
Sneakerboots
WINTERIZED FOOTWEAR
Design and production of fully loaded boots and winterized sneakers for street/sport brands such as…
BALLERS VS. RACISM
BALLERS VS. RACISM
IBAM × KICKZ
Charity tee project in active support of the "Black Lives Matter" movement with KICKZ and…
K1X HARDWOOD
K1X HARDWOOD
TEAM GEAR BY K1X
Design and production of N.O.S. uniforms and travel gear for basketball teams. Official outfitter of…
Grab Perfect
Grab Perfect
PRO GOLF GLOVE
Development and production of Cabretta Pro Glove, which improves the consistency golf swings by way…
KOSTAS MURKUDIS X MCM
KOSTAS MURKUDIS X MCM
LIMITED
Production of functional longsleeve shirts for MCM x Kostas Murkudis (limited edition Sepp Mag Edition),…
BUREAU BORSCHE × KICKZ
BUREAU BORSCHE × KICKZ
RELAUNCH & MERCH
Production and co-design of Bureau Borsche merch collab for KICKZ. Never not ballin'.
BOB BEAMAN × HARVEST
BOB BEAMAN × HARVEST
PARTNERS IN CRIME
Design and production of limited edition jacket, crewneck, tee and caps for Bob Beaman Music…
EuroLeague
EuroLeague
TOP BASKETBALL LEAGUE IN EUROPE
#1 basketball league in Europe. Design and production of official fan merchandise for all 16…
Freeletics
Freeletics
PERFORMANCE APPAREL
Performance wear incl. jackets, tees, shorts, pants for the Freeletics web shop.
Play Hard Group specializes in the design and production of apparel and footwear projects.
Our core strength lies in developing and delivering high-quality products for sportswear, streetwear, and fashion brands, with production capabilities in China, Vietnam, and Europe—most notably Portugal and Turkey.
We take pride in offering premium quality, efficient service, and working with a network of experienced agents. Whether you’re seeking factory-direct solutions or a more traditional agency model via strategic partners, we support all price levels—from mass market to high street and affordable luxury.
Footwear
Our footwear focus is on sneakers, including:
- Court
- Terrace
- Vulcanized
- Retro running
- Performance silhouettes
(especially basketball, running, and golf)
We also offer a range of winter boots, classic „brown shoes“, sandals, and slides for men, women, and kids.
Apparel
Our apparel range covers an extensive assortment of styles:
- Performance: Jerseys, shorts, warm-ups, leggings, practice gear, sweat sets, compression pieces, and technical base layers
- Outerwear: Jackets
- Knits & Fleece: Sweaters, cardigans, hoodies, sweatpants, and crewnecks
- Essentials: T-shirts, long sleeves, jerseys, and underwear
- Bottoms: Denim, pants, and shorts
- Accessories: Headwear (beanies, visors, caps), socks, scarves, gloves, bags, and balls